Sustainability and growth in the Canadian beef sector

The Government of Canada is investing over $5.4 million in 5 projects aimed at driving growth in the Canadian beef sector. Through the AgriAssurance Program – National Industry Association Component, the AgriCompetitiveness Program and the AgriMarketing Program, under the Sustainable Canadian Agricultural Partnership, these projects will improve market access, promote sustainable practices, and elevate Canada’s reputation as a leader in high-quality beef production. The AgriAssurance Program – National Industry Association Component provides funding for national-level projects to help industry develop, verify, and integrate assurance systems to address market and regulatory requirements and to enable industry to make credible, meaningful, and verifiable claims about the health, safety, and quality of Canadian agriculture products. The AgriCompetitiveness Program supports sector-led activities that identify industry best practices and build the capacity of the sector, advance farm bus