Reg Schellenberg Next Generation Legacy Award promotes youth leadership in the beef industry

The Reg Schellenberg Next Generation Legacy Award was announced this week during the Canadian Beef Industry Conference. Reg Schellenberg, a rancher from Beechy, Saskatchewan was President of the Canadian Cattle Association when he passed away suddenly in December of 2022. In lieu of flowers, the family asked for donations to be made through the Canadian Cattle Foundation to support the Canadian Cattle Young Leaders (CYL) Program. In addition, the Saskatchewan Beef Industry Conference has generously donated $10,000 to the Reg Schellenberg Legacy Fund to support this award. The Canadian Cattle Foundation Chair Bob Lowe says Schellenberg was a strong leader for the Canadian beef industry and passionate about its next generation.