Metro Ontario expands its beef sustainability sourcing across Platinum Grill beef brand

Metro Ontario is pleased to announce that it has achieved its 2022 sourcing commitment to buy three million pounds of beef from Canadian Roundtable for Sustainable Beef (CRSB) Certified farms and ranches by 2026, ahead of schedule. From now on, the CRSB Certified Mass Balance mark will be displayed on all beef products across Metro Ontario’s Platinum Grill Angus Canadian AAA Beef Program, available in all 131 Metro stores in Ontario. “Responsible procurement is a fundamental aspect of our business. We also know how important it is to our customers. We want to work with suppliers that share our commitment to responsible practices and act on this commitment. CRSB Certified farms can produce beef in a way that’s accountable to the environment, animals, the farmers and ranchers that grow food. Metro Ontario is proud to partner with the CRSB,” says Michael Rose, Vice President Fresh Merchandising, Metro Ontario. The CRSB’s definition of beef sustainability prioritizes the planet, people,