Livestock Risk Partners

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Iowa Pork Signs 19 Cyclones to NIL Deals

The Iowa Pork Producers Association agreed to NIL (name, image, likeness) deals with all 19 Iowa State University student-athletes that participated in the ‘Purchase Moore Hamann Bacon’ video tryouts. Each of them is getting paid by Iowa Pork for helping encourage consumers to purchase more ham and bacon, and other pork products. Participants included more than a dozen members of the Iowa State Cyclone football team, which is currently 6-0 and ranked ninth in the country, and four members of the Iowa State women’s basketball team, which is projected to finish second in the Big 12 Conference this year. A mashup of all the tryout videos was released Monday and is available for your use at this link. “We are thrilled to partner with these 19 exceptional student-athletes at Iowa State University to help us promote the pork industry,” said Matt Gent, a pig farmer from Wellman, Iowa and president of the Iowa Pork Producers Association. “Purchase Moore Hamann Bacon’ has been a very popular