Collaboration Key: Canadian Beef Industry Works Together To Navigate Trade Challenges and Pursue Global Opportunities

The Canadian Beef Advisors are pleased to release the 2025-30 National Beef Strategy. The strategy positions the Canadian Beef Industry for greater profitability, growth and being a high-quality beef product of choice in the world. “The National Beef Strategy is about the future. We want people to know that the beef industry is preparing the way for the next generation,” states Bob Lowe, Chair of Public and Stakeholder Engagement. The Canadian Beef Advisors believe a united industry is a stronger industry which benefits all those working in it today and into the future. This collaboration is key as industry works together to navigate current trade challenges and pursue global opportunities. The National Beef Strategy facilitates collaboration and coordination between the national organizations to leverage available resources on behalf of producers and processors. Substantial progress was made under the 2020-24 strategy, and the intention is to continue building on the momentum. Natha