Canadian beef industry works together to tackle trade challenges and go global

The Canadian Beef Advisors are excited to unveil the 2025-30 National Beef Strategy, which aims to enhance profitability, growth, and the global reputation of Canadian beef as a high-quality product. “The National Beef Strategy is about the future. We want people to know that the beef industry is preparing the way for the next generation,” says Bob Lowe, Chair of Public and Stakeholder Engagement. The Canadian Beef Advisors, is a collaborative effort by Canadian national beef sector organizations including the Beef Cattle Research Council, Canadian Beef Breeds Council, Canada Beef, Canadian Cattle Association (and its provincial member associations), Canadian Meat Council, Canadian Roundtable for Sustainable Beef, and the National Cattle Feeders’ Association. The Advisors emphasize that a united industry is stronger and benefits everyone involved, both now and in the future. This collaboration is crucial as the industry navigates current trade challenges and seeks global opportuniti