Canadian Beef Check-Off Agency launches scholarship to foster youth leadership in the beef industry

It is no surprise that Canada’s beef industry continues to focus on the engagement of young entrants into the beef industry, whether that be grassroots producers, future leaders of our national and provincial organizations, or industry partners along the value chain. The Canadian Beef Check-Off Agency (the Agency) continues to diversify its youth strategy with the addition of a new annual scholarship, aimed at students who intend to make an impact in Canada’s beef industry. The scholarship is open not only to beef producers and those directly involved with their families, but it is open to students who can see unique ways to make an impact through marketing, research, public engagement, and other areas where check-off dollars are invested to generate value for the beef industry in Canada. “Our scholarship program is a celebration of the many years of check-off investment into our industry, while ensuring that we have a healthy future,” said Jeff Smith, Agency Chair.  “The Agency is