2024 Reg Schellenberg Next Generation Legacy Award recipient announced at the Canadian Beef Industry Conference

The Canadian Cattle Foundation (the Foundation) presented the second annual Reg Schellenberg Next Generation Legacy Award to support the Canadian Cattle Young Leaders (CYL) Program last night at the Canadian Beef Industry Conference. The recipient of the 2024 award Cassie Marchand from Vernon, BC was presented by Lynn Grant, Vice President of the Foundation & Canadian Cattle Association Board member. The Reg Schellenberg Next Generation Legacy Award honours individuals who embody the spirit of humble leadership, mentorship, collaboration and dedication to the Canadian cattle industry, and mirrors Reg’s dedicated leadership. “Reg Schellenberg demonstrated strong leadership in the Canadian beef industry and is passionate about seeing future generations of producers succeed,” said Bob Lowe, Chair of the Foundation. In December 2022, Reg Schellenberg, President of the Canadian Cattle Association, suddenly passed away. In lieu of flowers, the Schellenberg family requested that dona