National Beef Strategy Update: Canadian Beef Industry Overcomes Challenges to Achieve Many Five-Year Goals

The Canadian beef industry has just released a Status Update of its 2020-24 National Beef Strategy outlining many goals attained while overcoming challenges in the industry over the past two years. The Strategy was developed by the Canadian beef industry to collectively capitalize on opportunities. The Strategy has provided guidance despite multiple supply and demand hurdles such as drought, feed shortages and post-pandemic recovery. The Status Update covers the final two years of the national strategy covering June 2022 through June 2024. Today, the Canadian Beef Advisors, comprised of national beef organizations, are proud to confirm that several of the goals listed in the Strategy have been achieved in the areas of Beef Demand, Competitiveness, Productivity (including Sustainability) and Connectivity. Despite many industry challenges, such as rising energy and input prices, and food inflation reducing consumer purchasing power, the Advisors are pleased with the successes. The foc