Canada Beef is looking at new marketing opportunities

Federal Agriculture Minister Lawrence MacAulay announced over $6 million for the Canadian beef industry yesterday. Canada Beef will receive over $5.8 million for market development and promotion. Canada Beef plays a key role in market development worldwide, with offices in Japan, South Korea, Vietnam, Thailand, Mexico, and Hong Kong. President of Canada Beef Eric Bienvenue says Canadian beef is a world-class product, and this funding will support initiatives that increase awareness of the value proposition of Canadian beef and veal exports to customers worldwide. “We’ve been working in the different Indo-Pacific regions. The Gulf region is a market that we’re going to be looking at, obviously, we’re in great despair to get our China market to reopen soon. Europe will be another market that we’re going to be focused on, and probably the Southern African market in the next few years.” Canada Beef has been working on various initiatives in the Indo-Pacific region, which has become a