Creating The Perfect Beef: An Inside Look Into One Of Colombia’s Most Sustainable Cattle Ranches

Hacienda San José, a cattle ranch situated in the department of Vichada in Colombia, has set out to produce the most sustainable beef in tropical environments. Co-founders, Paulo Moreira and Gabriel Jaramillo – both former bankers – have made it their mission to create the ‘perfect beef’, taking into account animal welfare, pollution emissions, resource consumption, and the ability to use resources efficiently.